Mgr. Lucie Procházková

Mgr. Lucie Procházková has been working in online and digital marketing since 2007. She has worked in various marketing positions in online shop, digital agency Cognito.cz for major Czech and international clients and a startup focused on SaaS BI tool. Currently, she works as a Product owner of payment methods for online shops at Home Credit a.s., where she is responsible for cooperation with online shops, web analytics, design and development of new online features in cooperation with UX/UI and IT development. Her favorite marketing areas include web analytics, conversion optimization and online project management. Her approach to online marketing is based on understanding “why”, a systematic approach and a great deal of creativity. In her spare time, she enjoys running, cooking and watching spy movies.