Online workshop Communicate so that the customer hears you

On Thursday, March 14, 2024, an online workshop took place on the topic of Communicate so that the customer hears you – the advantages and pitfalls of selected marketing channels. The course was conducted by our lecturer Ing. Mgr. ZuZana Vintrová.

At the workshop we talked a little about target groups and a little more about selected marketing channels. We looked at which target groups use which communication channels, what we can expect from these channels, what content is suitable for them and how to evaluate whether our communication is successful. We talked about setting up the communication mix, and also about when the best communication is not valid for you.

Thank you all for participating!