Online workshop Marketing Strategy of the Company

On Wednesday, July 21, 2023 an online workshop on Marketing Strategy of the company, took place under the leadership of experienced lecturer, Ing. Pavel Neuman, MBA, DBA, MSc.

Marketing strategy is very closely related to the vision, mission and overall strategy of the company. A marketing strategy can be defined as a set of activities with the help of which a company fulfils its marketing plan and fulfils the company’s marketing goals. In the first part of the workshop, the marketing strategy and its types were discussed. In the second part, examples of marketing strategies of companies that are very popular on the market were presented for illustration strategy. The strengths and weaknesses of the chosen marketing strategy were analyzed for each of the selected companies.