MBA Marketing and Promotion Management
Master of Business Administration (MBA)
The MBA Marketing and Promotion Management specialization offers students a comprehensive overview of marketing tools and PR strategies. In practical seminars, students will discuss brand promotion, corporate marketing objectives, the preparation of an effective PR strategy and other topics. Emphasis is placed on the effective application of the acquired knowledge in practice. After completing this program, students will gain knowledge of current marketing trends, and learn how to design appropriate marketing strategies and face the business market with a well-developed marketing plan.
Benefits of Specialization
MBA Marketing and Promotion Management
You can design and implement a successful marketing strategy.
You will obtain a comprehensive overview of the marketing tools you will be able to use.
You can prepare an effective PR strategy.
You will face the business market with a well-developed marketing plan.
You will understand the issue of brand promotion.
You will learn about current trends in the field of marketing.
This specialization can be studied at a discounted price also in online form of study (without the possibility of attending course days).
Modules of
MBA Marketing and Promotion Management
Detailed Course of
MBA Marketing and Promotion Management
MBA study takes 1 year, is conducted in Czech and combines modern e-learning with interactive workshops, which are grouped into several course days.
The study is divided into 3 blocks and each block is further divided into individual modules.
The output for each block are seminar papers or case studies. For the first block the student prepares 3 seminar papers, for the second block 2 seminar papers and for the third block 1 seminar paper or case study, or another form defined in the syllabus of the specific module.
The study conclude with the preparation of a thesis and its defense.
The course is conducted by professional lecturers, who are selected experts on specific topics. Lecturers are fully available to all students throughout their studies and students can contact them at any time with any query.
Students have the possibility of individual consultations with lecturers, which can take place through the student section, virtual room, in person, by phone or by email.
The e-learning system guides students throughout their studies. Here you will find information about lectures, study materials, seminar schedules and all necessary information, which maximizes convenience and accessibility of information.
A successful graduate obtains the MBA degree, which is written after their name. This gives MBA graduates an edge over others.
Lecturers
Conditions of Admissions
- Completion of at least a bachelor’s degree or a professional degree in a BBA program.
- Or experience in a managerial, management or leadership position together with secondary education along with a high school diploma. Download form.
- Applicants must submit a fully completed application form for the studies, the application is being FREE of charge.
- Applicants are admitted to study WITHOUT ENTRANCE EXAMS or interviews.
Study for a promotional price of 3.280 € without VAT 4.560 €.
